One of my favorite buildings in San Francisco has always been Millennium Tower at 301 Mission Street — and it still remains a standout to this day. Its combination of architecture, amenities, and location make it a building unlike any other in the city. After years of structural updates and engineering work, Millennium Tower has re-emerged with renewed strength and confidence, once again capturing the attention of buyers seeking luxury and value in the heart of SoMa.
At the heart of San Francisco’s SoMa district, 301 Mission Street — Millennium Tower — remains one of the city’s most recognized luxury addresses. After years of engineering updates and structural repairs, the Tower has re-emerged as a symbol of confidence, stability, and refined urban living, drawing renewed interest from discerning buyers.
A Recent Success: Private Sale of Residence 35A
This quarter, I had the privilege of representing the private sale of Residence 35A, a spacious two-bedroom, two-bath home with dramatic city views. It sold for $1,200,000 to a first-time buyer who was attracted to the lifestyle, amenities, and post-repair confidence that Millennium Tower now offers.
The off-market nature of this transaction ensured a streamlined experience for both seller and buyer — with discretion, targeted marketing, and reduced exposure to the unpredictable public marketplace.
Why Buyers Are Returning to Millennium Tower
With structural concerns behind it, Millennium Tower is once again gaining traction as a secure and prestigious optionfor buyers. Several factors are driving this resurgence:
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Five-Star Amenities: Residents enjoy an owner’s club, wine cellar, screening room, fitness center, and a 75-foot lap pool — rivaling some of San Francisco’s most exclusive private clubs.
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Prime Location: Positioned near Salesforce Park, the Embarcadero, and world-class restaurants, Millennium Tower provides the perfect balance of convenience and luxury.
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Updated Confidence: After the comprehensive engineering work, buyers feel reassured about the building’s long-term value and livability.
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Value Opportunity: Compared to other downtown luxury buildings, Millennium Tower offers a compelling price per square foot, making it attractive for first-time buyers and investors alike.
The Advantages of Selling Off-Market
For sellers, off-market sales can be a powerful strategy:
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Privacy & Discretion: Avoid the spotlight of public listing sites.
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Targeted Marketing: Reach qualified buyers directly through an agent’s network.
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Fewer Days on Market: No public DOM clock ticking down, which can affect perception of value.
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Negotiation Leverage: Create an environment focused on quality offers rather than quantity.
The 35A sale is a clear example: a strong result, without staging or costly prep, achieved by connecting the right buyer to the right home.
Looking Ahead
As San Francisco continues to evolve, Millennium Tower stands poised for its Chapter 2 — a story of resilience, renewed prestige, and opportunity. For buyers, it represents an entry into five-star city living. For sellers, it offers a market that’s rebuilding momentum, where thoughtful strategies like off-market listings can deliver excellent results.
If you’re considering buying or selling at 301 Mission Street, let’s connect. I’d be happy to share insights on the market, the building’s trajectory, and how to position your home for success.
